On the Food Truck with Ayr Muir '93

Ayr Muir '93 left McKinsey to toast frozen burgers at Burger King and warm frozen soup at Panera with visions of the future of (a never-frozen) Clover. Before Clover Ayr worked at McKinsey and Company (‘04-08) advising the CEOs and CMOs of the world’s top consumer and retail companies. Prior to that he worked at Patagonia (’04) in marketing.

 

Clover is currently the most successful food truck operator in the country with the largest fleet in operation (7) and the highest sales volume per truck. Clover is currently moving to brick and mortar operations with a restaurant in Harvard Square, another in East Cambridge, and 3 more restaurants opening in the Boston area in 2013. Ayr hopes this is just the beginning. He is working to build food systems that could change the way Americans eat and have a direct impact on the obesity epidemic, local food systems, and environmental issues of the livestock industry.

 

Ayr holds an MBA from HBS (’04), a Bachelor of Science, and Master of Science from MIT (’00, ’01). When he's not working a truck or in the kitchen with a knife in his hand he's hanging out with his wife Brooke and children Clementine, 7, Blue, 4 and Violet, 2. Read more about Ayr here.